Malbec World Day 2016: Celebrating a classic!
The Argentine Embassy proudly announces that for the sixth consecutive year Athens will enjoy the new edition of Malbec World Day. Created by Wines of Argentina, this sixth year’s motto “Celebrating a classic” emphasises how Malbec has become a classic.
Hundreds of events will be held in 70 cities across 54 countries, with support from the Argentine Ministry of Foreign Affairs. Among many others, the city of Athens joins Buenos Aires, Mendoza, Bogotá, Calgary, Toronto, New York, Lima, Sao Paulo; Mexico DF and London in a program of celebrations that will revolve around conceptual events for consumers, wine fairs for the press, trade plus wine tastings and promotions in wine shops and restaurants.
A classic wine is one that is appreciated by those who try it for the first time and those who drink it regularly. The 17th April is, for Wines of Argentina, not only a symbol of the transformation of Argentina’s wine industry, but also the starting point for the development of this strain, an emblem and flagship grape of our country worldwide.
Athens, April 5th 2016.